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Property Details
3-bedroom, 2-bathroom home in Plano, Texas (Dallas suburb) with good schools nearby
Target Audience Setup
Demographics:

Age: 28-45 (prime first-time and move-up buyers)
Relationship status: Married or in a relationship
Income: $75,000-$150,000 household income
Education: College educated

Geographic Targeting:

Primary: 10-mile radius around Plano
Secondary: Dallas, Richardson, Allen, Frisco (nearby cities)
Include people who work in Dallas but live elsewhere (commuter audience)

Interests & Behaviors:

Interests: Home ownership, real estate, Zillow, home improvement, family activities
Behaviors: Likely to move, new job, recently engaged/married, renters
Life events: Recently moved, new relationship, expecting a baby

Custom Audiences:

Lookalike audience based on past clients who bought similar homes
Retargeting audience: People who visited your website or viewed this listing
Exclude: Current homeowners in luxury price ranges ($500K+)

Estimated Audience Size: 125,000 people
Ad Creative Strategy
Show the home’s best features (kitchen, master bedroom, backyard), highlight the school district, mention the commute time to Dallas, and include a clear call-to-action for scheduling a showing.
This targeting would likely generate qualified leads from people who can actually afford and are motivated to buy this specific type of property in that area.

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